How to Improve Your Ranking in SEO

If you are looking for a way to increase your web traffic and improve your website’s page ranking, a technical audit of your website may be a good option for you.

What is technical inspection?

A technical audit can make sure your website is working properly and that there are no major issues that need to be addressed. It will also help you better understand what your web host is doing to make sure your site is working as well as possible.

Website Ranking

A technical SEO audit is also an excellent tool for your website ranking. If a hosting company does not perform an effective audit, it may be losing valuable visitors to your site. A good host will review their performance and how they handle things and make sure their service is as professional as possible.

If your site has a lot of traffic and lots of pages, you can improve your rankings if you use a professional technical audit . It may also be helpful to investigate using a service that will look for issues on your site and report them to your web host. This can help them see what problems exist and try to fix them for you.

What is a Search Engine Optimization (SEO)?

A search engine is an online tool that helps people find information on the internet based on the user’s query. Search engines use robots called web crawlers to explore hundreds of billions of web pages. These web crawlers navigate the web collecting data from multiple pages and sites to create a searchable index on the World Wide Web. When a user types a query, the search engine searches a database of information and provides results that best match what the user is trying to find.
SEO is the practice of optimizing your website to get organic traffic from a search engine results page.

What is On-Page SEO?

Here are some of the important components of on-page SEO:

Title tags
Title tags are very important in helping search engines understand what your page is about and are actually the first impression many people will have of your page.

Importance of content in SEO
Content is the heart of your website and probably the most important factor of on-page SEO. Content is why a user types a query into the search engine – if you don’t have content related to that query, there will be no match.

Internal Linking
For starters, you can optimize your internal link structure and link to other pages on your website. This way, users can navigate your website easily, resulting in higher engagement.

URL Structure
URLs need to have relevant keywords to be more SEO friendly. When optimizing your URL, stick to one logical structure and keep it on the short side.

Images & Video
Search engines have also begun to improve the rankings of sites that use media elements such as images, videos, and graphics. To get the most out of your images, be sure to use your targeted keyword in descriptive titles and alt tags.

What is Off-Page SEO?

Off-page SEO refers to activities done beyond a website to increase the site’s search engine rankings.

Backlinks
The most important factor of off-page SEO is backlink building. To generate backlinks organically, you can create a guest blog and link to your site. Create good content such that people will want to link to your site.